A strong online presence is the first step toward success. Your customers and prospects need to be able to find you, both online and in the street. Ask yourself this, when was the last time you went out to eat at a new restaurant or planned to go see a new movie and did not look it up online first? Chances are, you did some research beforehand and it’s extremely likely that your customers are doing the same. When customers and prospects look you up online, make sure they can find you and that the information they come across is correct.

Yes, Host.Support offers a 14-day free trial for our Local SEO | Express app as well as access to the Host.Support platform. This trial allows you to explore the features and benefits of our services without any initial commitment. After the trial period, the service continues at a rate of $9.95 per month. You have the flexibility to cancel your subscription at any time by providing a 20-day notice, and it will be effective before your next billing cycle. This trial period is an excellent opportunity to experience firsthand how our tools can enhance your local SEO efforts and improve your business’s online visibility.

Host.Supports Local SEO software is designed to accurately track keywords in local searches, providing insights into how your business ranks on maps in specific geographic areas. By understanding your map rankings, you can identify areas for improvement and optimize your SEO strategies to enhance visibility in local search results. This tool helps you focus on the keywords that matter most in your local market, ultimately driving more targeted traffic to your business.

The software offers detailed analysis of geographic performance by tracking how your business ranks in different locations. This allows you to see which areas you are performing well in and identify regions where further optimization is needed. By understanding geographic performance, you can tailor your local SEO efforts to strengthen your presence in key areas, ensuring that you reach potential customers effectively wherever they may be searching.

THost.Supports Local SEO software provides competitive insights by analyzing how your competitors rank for similar keywords and locations. By benchmarking your business against competitors, you can identify strengths and weaknesses in your local SEO strategy. This information empowers you to make informed decisions about which tactics to implement or adjust, helping you gain a competitive edge in your market and improve your overall map rankings and visibility.

To set up Google Insights for Local SEO, start by navigating to Local SEO > Google Insights. Click on “Connect Google Business Profile,” and if there’s no existing account, you can click “Create a Google Business Profile account” to sign up. Once connected, you’ll be able to access Google Insight reports to view important data, such as how customers locate your business through searches, where your business is seen on Google via customer views, and the common actions customers take on your listing. These insights are valuable for optimizing SEO strategies by highlighting the search terms that bring up your Google Business Profile in search results.

For SEO, priority is given to good customer experience on mobile devices. Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search. For example, a brand search is “Joe’s Pizza in Denver” and a category search is “Pizza in Denver”. (Note: On a mobile device the “in Denver” often does not need to be explicit.) In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand. In these searches, the user’s intent is generally heavily skewed toward proximity and location. So search engines generally deliver the closest locations and it is therefore important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.