Local SEO empowers your agency to engage local businesses in conversations about digital solutions. You can introduce hundreds of business owners to a powerful tool that can enhance their local visibility.

Enhance your SEO strategy with data that reveals which keywords are helping your clients rank in Google’s organic search and on Google Maps.

To begin with Keyword Tracking, go to Local SEO > Keyword Tracking.

Next, select ‘Add Keywords.’

For those using the Standard edition of Local SEO, you can add up to 3 keywords. Those with Local SEO Pro can add a total of 15 keywords. Click ‘Add Keywords’ to save your selections and start tracking. It may take 10-15 minutes for the results to populate after updating keywords.

Note: If you wish to purchase additional keywords, you can do so by activating the “Additional Keywords” add-on.

The Local Grid feature allows you to focus on individual hotspots, showing how your client’s business is ranking in specific geographic locations.

The map radius is set to a default of 1.25 miles. To change the map radius, click the settings gear icon and select from 1.25, 2.5, 5, or 10 miles, which is useful for larger cities.

Additionally, the Trend tab displays the progress of a particular keyword over time.

Comprehensive Data Sync for Business Listing Profiles

Ensure seamless synchronization of your business data across multiple social platforms to maintain consistent and accurate information.

Google Business Profile:

• Location Details: Business Name, Street Address, Zip/Postal Code, City, State, Phone Number, Website URL, Hours of Operation, and Special Hours. Note that street addresses and zip/postal codes are hidden for service area businesses.
• Image Specifications:
  • Format: JPG, PNG
  • File Size: 10KB-5MB
  • Logo: Recommended resolution of 250x250px (minimum 120x120px; maximum 5200x5300px)
  • Primary Photo: Must have a 16:9 aspect ratio with a recommended resolution of 1080x608px (minimum 480x270px; maximum 2120x1192px). Ensure images are sharp, well-lit, and minimally altered.

Facebook:

• Location information (with street address and zip/postal code hidden for service area businesses), phone number, website URL, hours of operation, and payment methods.
• Logo: Setting a logo in your business profile will replace the existing profile picture.

X (formerly Twitter):

• Location information (with street address and zip/postal code hidden for service area businesses), website URL, and a logo that will replace the existing profile picture.
• Short description limited to 160 characters.

Instagram:

• Includes street address, city, state, and zip code.

Bing:

• Sync Business Name, Location Information, Website URL, Primary Phone Number, Regular Hours of Operation, and Logo.
• Review and include Bing Attributes as needed.

Apple:

To see a full demonstration of how to set up and optimize these settings for your business, watch our Local SEO walkthrough video. This step-by-step guide will help you get the most out of your social media profiles and improve your online visibility.

Sync Your Business Listing Information with Apple

Directly sync business listing information with Apple using Local SEO Pro to ensure accurate representation on Apple Maps and other Apple services. This integration boosts visibility, helping businesses reach millions of potential customers who use Apple devices.

How Does Apple Listings Sync Funtion?

1. Data Synchronization: We send your business information directly to Apple, ensuring that only the latest and most accurate data is used. This process helps maintain the accuracy and integrity of your listing.
2. Confidence Score: Apple evaluates the accuracy of data using a confidence score. A higher score increases the likelihood of your information being prominently displayed. Apple cross-references the data with the business website, so it’s crucial to ensure your website is updated before syncing with Apple.
3. Automatic Updates: Any changes made to the business profile are automatically pushed to Apple, ensuring that your Maps listing remains current.

How to Begin Syncing with Apple with Local SEO Pro

1. Navigate to Partner Center > Accounts > Manage Accounts, and select an account that has Local SEO Pro.
2. Go to the Listing Sync tab.
3. Here, you’ll find the Apple card.

* Please note that Apple does not support Service Area Businesses for listings.

To set up Google Insights for Local SEO, you or your clients can follow these steps:

1. Navigate to Local SEO > Google Insights.
2. Click on “Connect Google Business Profile.” If a Google Business Profile account is not yet created, click on “Create a Google Business Profile” to sign up.

Once the Google Business Profile account is connected, clients will be able to access Google Insights reporting, which includes important online consumer activity data such as:

• Searches: How customers search for your client’s business.
• Customer Views: Where customers view your client’s business on Google.
• Customer Actions: The most common actions that customers take on your client’s business listing.

Searches:
This new metric provides clients with insights into the search terms that display their Google Business Profile in search results. It offers valuable information about their SEO performance and the keywords that help them to be discovered.

Clients with multiple Facebook, Instagram, or X pages connected to the platform can now easily view and choose exactly which social page the data syncs to. Note: The Instagram source is controlled by the Facebook source selection, so there is no separate edit button for Instagram.

How do Multiple Social Connections work in Local SEO?

• If clients have linked multiple social pages through the Business App or services like Reputation Management or Social Marketing, these accounts will be displayed in Local SEO.

• On the Listing Sync tab within Local SEO, click on the desired source. A side panel will appear, allowing you to select which of the connected pages you want to sync. Simply select the ‘Sync to’ button to finalize your choice, and you are all set!