Enterprise Power for Multi-Location Brands: The Massage Envy Strategy
When you manage 3, 5, or 10+ locations, you face a nightmare that knocks you off the Map Pack and hands your Page 1 rankings over to your competitors. It is impossible to win when your Google Business Profile shows one phone number, but Yelp has an old address and Apple Maps says you’re closed when you’re actually open. This digital mess hurts your brand, diminishes your organic growth, and sends frustrated clients straight to the business down the street because they simply can’t find you. Host.Support is a Digital Marketing Agency that empowers small business owners with a best-in-class Local SEO platform, software & services. We combine this high-performance technology with a Fully-Managed Service to deliver enterprise-grade results—like the 58% click increase seen in this Massage Envy case study.
Multi-Location Franchise Case Study: Streamlining Business Workflows with Yext
Today, we are highlighting a landmark case study from Yext involving the digital transformation of Massage Envy.
Massage Envy faced the exact same branding nightmare, just on a massive scale. With over 1,100 locations, they were fighting a losing battle against incorrect data spreading like wildfire across the web. They knew that if a customer searched for a “massage near me” and found a disconnected number or an old address, that customer was gone forever.
By leveraging Yext enerprise solutions, they regained control. They moved from chasing ghosts on the internet to having a single source of truth that updated every map, every directory, and every search engine instantly.
Measured Impact, Growth & ROI
The results weren’t just “better”—they were a game-changer for the bottom line: a 20% increase in Google Search views, a 32% increase in Google Map views, and a massive 58% increase in direction clicks from customers navigating to physical locations.
Google Search Increase
%
year-over-year growth rate
clicks on local pages from 110k+ different queries
The Difference Maker: Why Host.Support?
Yext provides the world-class engine, but for local businesses with 1 to 10+ locations, the actual management is handled by elite channel partners like Host.Support. “Yext is just one fundamental piece of a much broader winning local marketing strategy,” says Nate Spoto, founder and owner at Host.Support. “When you partner with us, you aren’t just getting software; you’re gaining a fully managed Local Marketing Powerhouse team.” With over 20 years of experience, Nate knows that software alone won’t fix a buried listing or a brand sending customers to the wrong place. Yext is the tech under the hood, but Host.Support is the actual “boots on the ground” partner for local businesses looking to scale.
Beyond Syncing: Engineering Your Digital Dominance!
Host.Support doesn’t just sync your listings; we help you grow your business, scale your locations, and build your brand and “Internal Source of Truth.” Our team manages the software and back-end data that powers your mobile apps, internal booking systems, and AI Chatbots, ensuring your automated customer service never gives out the wrong info. In addition to our Google Business Profile and listing management service—where we fix wrong phone numbers, outdated hours, and incorrect map pins—we handle the heavy lifting of social marketing and engagement, reputation building and management, customer review solutions, search engine dominance, and high-authority PR.
When you partner with our Host.Support team, we master every core local SEO fundamental and optimize your digital marketing infrastructure through our expert managed services,” said Nate. “We engineer your data with advanced Schema for Google, AI search and LLMs like ChatGPT and Gemini. We help to secure your dominance at the top of the Google Map Pack, and ensure you own the most valuable Page 1 real estate. This makes certain your brand is the top choice that your customer finds.”
Expert Local SEO management to Win Top Google Rankings
Yext Listing Sync across all local networks plus real-time updates
Host.Support Review Monitoring to build trust and boost your brand
Fix the wrong data that is killing your organic search revenue
Advanced Schema for Google AI search & ChatGPT LLMs
Fully Managed Digital Marketng Platform, Sofware & Services
Partner with Nate Spoto and his Host.Support team to own the most valuable Page 1 real estate
Walkthrough of Apps & Services
Book a Meeting to Learn How we can Help Grow Your Business!
Google Business Profile Optimization
Tools to Help Grow Your Business
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